- Case Study -
Hire Agency or Redesign Your Website Internally?
Read about the experience the Orange Tree team had when choosing to redesign their website internally using the CLEAN Theme.

The Challenge:
We needed a solution that would enable us to leverage our Hubspot investment while helping our marketing team (of one) to develop and maintain our site.
We needed the ability to publish content on-demand.
Our previous experience with a marketing agency worked against this objective in three ways:
- They were slow and missed deadlines.
- The revision process was painful and took days.
- They built much of our site with custom HTML and CSS code.

JEFF ERNSTE
VP, Sales & Marketing
The Solution:
I chose the CLEAN Theme because it looked like a comprehensive platform with many customization capabilities.
Often comprehensive and customization means complex. Weary of this, I watched all of Kevin’s tutorial videos before making a final decision. I was immediately sold on Kevin’s enthusiasm and energy. Furthermore, these tutorials convinced me that we could build, maintain, and evolve our website with the CLEAN Theme.
"I am delighted to share that the CLEAN Theme has exceeded our expectations. Without any formal website design and development training, we migrated and went live with our new site in less than a month’s time."
Moreover, Kevin “live” is even better than Kevin “video star.” He is fast and easy to work which means you get a lot of help and work done in a short period of time.
The Result:
Having implemented CLEAN, we are realizing its benefits every day.
- We are publishing on demand and even doing A/B testing.
- We are enhancing our client relationships by creating custom landing pages for them in less than an hour.
Most importantly, our marketing coordinator still spends most of her time on content creation and lead generation.
From an ROI perspective, taking the CLEAN Theme approach has paid huge dividends. This project was completed on time and on budget in four weeks while our last agency project took 3X as long and was late and cost 5X as much money.
I enthusiastically recommend the CLEAN Theme. Kevin is truly a Helpful Hero and we consider him a member of our team.